Three Valuable Content Marketing Strategies Beneficial to Your Company Success

Adopting content marketing strategies may just be what your small business needs to remain up to date and in the rankings with the higher corporate markets. But how do you go about content marketing today when consumers are shutting off traditional methods? With the tips below, you’ll have the tools and information you need to drive profitable customer action.

1. Content Marketing Calendar 

Get ahead of the game by creating an organized content marketing calendar, which will ensure ongoing content creation. By creating a strategy and schedule for content marketing you will reduce some of the unneeded stress associated with content production. With a schedule or a strategy you will allow time for brainstorming, creation, editing, and publishing – everything you need to get your content marketing accomplished!

2. Start a Video Blog

Video blogs are increasingly becoming popular in modern technology and they are now one of the best tools for content marketing. A study by Animoto found that video content helps persuade 73% of consumers to buy a product or service. Therefore, this tool is a simple feature to add to your business to gain new customers, and it’s easily accessible too. Many people would rather watch a video than read a long summary about something, so turn on your camera/webcam/or smartphone and start filming!

3. Repurpose Content

If despite your content marketing calendar, you still find it tedious and time-consuming to create new and exciting content consistently, simply package together previous content with similar topics in order to create one composed and organized bundle of information. Another way to repurpose content is to provide older pieces of content with updates and edits.

Content marketing is a crucial feature to include in your business today, especially because it is now a required component of Search Engine Optimization, or SEO. Your content productions will create new audiences for your company, while retaining existing ones. Get information on content marketing strategies that have been successful in the past to further improve your efforts.

For more tips and information on Content Marketing and SEO please contact our team CTECH Consulting Group, at (403) 457-1478 or send us an email at info@ctechgroup.net. Don’t let your business fall flat by neglecting fundamental marketing tactics, we are here to ensure the success and progress of your company!

Written by Carl Fransen

posted on July 30, 2014

Carl Fransen

My passion is to make my mark on the world in a positive and lasting way. I want to set an example for my son that his father can compete with integrity in today’s world, be very successful, and leave the world a better place for him.

Combining my technical/business-based education with a long career steadily progressing up the corporate ladder, I decided to build a company that held true to my values. So, I founded and designed the next generation of IT support firm: CTECH Consulting Group Inc. We are a completely automated, cloud-based IT company designed to compete against any other IT firm without the overhead. We promote a lifestyle to all our staff where they can work anywhere, at any time, access any information on any device that is relevant to their job, and collaborate with anyone they want to.